We hear a lot about blockchain in legal and financial contexts, but today it represents the true key to strategic marketing. Many social media platforms have been built on blockchain technology to address privacy concerns related to centralized data management. As a result, these social media platforms benefit in the following ways:
- They have no margin of error thanks to the decentralization of data, which makes every content traceable, increasing media transparency. At the core of this is a shared, immutable database, smart contracts, and cryptographic keys.
- They have no censorship even in countries like China, North Korea, and Syria.
- They can reward the most deserving content creators with cryptocurrencies that recognize valuable published content. This feature represents the commonly known “user engagement” action that contributes to making the social media experience unique, bringing them closer to users.
- They do not have difficulty managing copyright and intellectual property (as we have seen with the Sony brand, which has introduced a mechanism capable of recognizing copyright and digital content rights).
- They do not incur fake news.
- They provide the possibility of establishing crowdsourcing activities.
So why implement their use? In addition to privacy concerns, blockchain is closely related to content service, not just user engagement.
Focusing on the marketing and advertising campaigns, blockchain represents a turning point in the relationship between content creators and recipients, potential customers and loyal consumers of a product, as it potentially represents a direct connection between sellers and buyers without going through financial intermediaries like the major platforms currently leading the global market.
All this is possible thanks to smart contracts, innovative solutions designed by blockchain that pave the way for multi-promotional marketing of sales through the same social media platforms.
Not only that, but through content monetization, it is possible to access the most personally interesting news without having to subscribe to additional subscriptions, allowing the same algorithms to store user preferences and improve online offerings in terms of quality, type, and theme of the various contents.
Blockchain is undoubtedly one of the most significant and decisive innovations of this era, capable of revolutionizing the entire digital world and creating new conversion paradigms that can overturn every balance considered to date and become a key factor for the transmission, integration, and storage of data.
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