Immobilization and technological backwardness are the Achilles’ heel of our country. It’s an unfortunate habit that sets us apart from other European countries and often even from nations that, due to culture or other reasons, should have greater economic and/or social difficulties.
It’s not entirely clear why the average Italian demonizes innovation so much, especially in the digital field.
The Covid era was a real slap in the face to the community, making public how unprepared we were for a 360-degree digital age. How many of us have struggled with connectivity during a call? How many companies were able to manage and accept remote work?
Think also about sports and how organizations have not fully exploited the potential they’ve had available for some time, especially in the field of sport management.
In a recent survey by an Italian startup in the basketball world, it was found that 80% of sports organizations don’t use a management system. As a result, we have secretaries going crazy in the middle of paper documents or Excel sheets.
This period, as critical as it may be, must be an opportunity for collective growth.
The ability to manage a sports organization in a simple and intuitive way must be a necessary first step and break down the wall of limits that prevent us from seeing how much more we can exploit.
To keep up with the growth and evolution of other realities, it’s necessary to reorganize internally to build a smart system that can have mechanisms with tools useful to one’s cause, without thinking it’s a mistake or being afraid to take an untraveled path.
It’s strange that until now, this possible innovation has been put on the back burner compared to other areas, such as social media and communication.
Sports organizations often focus on creating new posts or collaborations that solely add value to their brand, but beyond this, there’s the whole issue of data and its security, including collection and processing. That’s why implementing a digital revolution is essential.
Blockchain is increasingly being discussed, and many prominent sports organizations and figures have not been afraid of this new ecosystem.
It’s thought of as a complicated technological system to implement, but it’s curious that some of the most famous examples have been implemented in times long before just with the use of the web.
So why not create a real and tangible proof of those documents at a specific time? Although our concept of document management may not be as advanced and prepared, associating a medical certificate, a transaction, or even a video or image in blockchain is definitely something that will forever change our way of thinking, along with privacy and everything that follows.
In sport management, it must be an important and primary asset from which to restart. Data security and management are also crucial to avoid situations that could lead to concrete risks, not only at the administrative level but also to something worse. The health of athletes must always be put first, leaving aside emotions, incidents for their health that are commonplace, and that’s why health certification is necessary.
One day not too far away, it will be possible to travel without an identity card. It may seem impossible to read, just as many other things that are now commonplace, like making videos or taking pictures with a smartphone, may have seemed impossible in the past.
Covid has been called a “black swan,” a rare and unpredictable event capable of disrupting and changing any perception, and that doesn’t mean it has to be negative.
Digital technologies like blockchain are increasingly influencing sport management and providing new opportunities. Seizing them at this moment is essential to be prepared when things gradually return to normal.
As Jack Canfield said, “Everything you want is on the other side of fear.”
Market and Data
_old_Become an author
Wallet
